Market Positioning:
The key to maximizing your return on the value of your home is most directly tied to a pricing strategy that reflects current market conditions. Setting the optimal asking price for your property will ensure a steady flow of qualified buyers who will be eager to view your home. Remember, as a home seller you are competing with other sellers for the available pool of buyers in your marketplace. Offering your home at a price that represents a quality value will set you apart from the competition.
Your Agent:
Top seller agents know that their number one priority is exposing your home to as many potential homebuyers as possible. In order to achieve this goal, experienced seller agents understand the need to have a proven, methodical approach to the home selling process. Hanging a sign in your front yard, posting your home to the MLS and placing classified ads in the Sunday newspaper simply doesn’t cut it. In today’s challenging market environment, your agent must take advantage of all the tools at his or her disposal. Internet marketing, social media, video and direct mailing are some of the key methods top agents use to generate interest and exposure for your home. In addition, quality agents advise clients in preparing their home for market; buyers only have one first impression of your home – it needs to be a great one!
Choosing Your Agent:
Choosing the right agent to represent the sale of your property is the most critical aspect of successfully marketing your home. Interview several agents before hiring one. DO NOT hire an agent based solely on the highest opinion of value on your home. Great agents can explain in detail their recommended asking price (see above). Make sure your potential agent can justify his or her valuation. Most importantly, top seller agents invest their own financial resources into marketing your home. The most effective marketing tools are not free. While leading brokerages like Coldwell Banker provide high visibility with their marketing platform, they are limited in their ability to highlight your home specifically. In short, the top producing agents put their money where their mouth is.
